ICICI Direct vs Zerodha – A Detailed Comparison


ICICI Direct vs Zerodha: In the dynamic world of online trading, selecting the right brokerage firm is crucial for maximizing your investment returns. ICICI Direct and Zerodha, two of India’s leading brokerage houses, have consistently captured the attention of both seasoned and novice investors.

Each platform boasts unique features, charges, and trading platforms, making the choice between them a matter of careful consideration.

This comprehensive guide delves into an in-depth comparison of ICICI Direct and Zerodha, empowering you to make an informed decision that aligns with your trading goals and preferences.

About: ICICI Direct vs Zerodha

ICICI Direct Markets App

ICICIdirect, a prominent retail stockbroker in India, caters to over 50 lakh customers with a comprehensive suite of online trading and investment solutions.

The platform facilitates equity, commodity, and currency trading across BSE, NSE, and MCX, empowering traders to navigate diverse market segments.

ICICIdirect’s offerings extend beyond trading, encompassing mutual funds, IPOs, fixed deposits, bonds, non-convertible debentures (NCDs), wealth management products, home loans, loans against securities, and more.

The company’s flagship 3-in-1 account seamlessly integrates an ICICI Bank account, an ICICI Trading account….read more

Zerodha Trading App

Zerodha reigns as India’s top stockbroker, renowned for its groundbreaking flat-fee discount brokerage model.

Catering to a diverse range of investment needs, Zerodha empowers traders to delve into equity, currency, commodity, IPO, futures & options, bonds, government securities, and direct mutual funds.

A hallmark of Zerodha’s service is its zero brokerage charge for equity delivery trades and direct mutual funds, fostering a cost-effective trading experience.

For intraday and futures trades, a nominal flat fee of Rs 20 or 0.03% (whichever is lower) applies per trade, while options trades incur a flat fee of Rs 20 per executed order…….read more

ICICI Direct vs Zerodha App: Overview

DiscriptionICICI Direct Market AppZerodha App
Type of brokerFull-service brokerDiscount broker
Exchange membershipBSE, NSENSE, BSE, MCX, NCDEX
Year of incorporation20002010
Number of branches250+75+
CEOVijay ChandokNithin Kamath
Market Cap₹81,539.04 crore₹1.5 trillion (US$18.5 billion)

ICICI Direct vs Zerodha: Features

FeatureICICI DirectZerodha
3-in-1 accountYesNo
Automated tradingNoYes
SMS alertsNoNo
Online demoYesYes
Online portfolioYesNo
Margin tradingYesNo
Funding optionsYesNo
Margin against shares (equity cash)YesYes
Margin against shares (equity F&O)YesYes
Trading platformsICICIdirect.com, Trade Racer, ICICIDirect Mobile AppKite Web, Kite Mobile, Coin
Intraday square-off time3:30 PMEq Cash: 3:15 PM
SME shares tradingYes
Referral programYes
Other featuresBullet trading, Saxo Trader for 32 exchanges accessDirect mutual funds, algo trading APIs

ICICI Direct vs Zerodha: Charges

Account Opening Charges or AMC Charges:

Trading account opening chargesFree₹200
Trading account AMC chargesFreeFree
Demat account opening chargesFreeFree
Demat account AMC charges₹300 (from 2nd year)₹300

Brokerage Charges:

ChargesICICIdirect (ICICI Neo Plan)Zerodha (Flat Brokerage Plan)
Fixed chargesNoneNone
Equity delivery0.55%Free
Equity intraday₹20 per order20 per executed order or 0.03%, whichever is lower
Equity futuresFree20 per executed order or 0.03%, whichever is lower
Equity options₹20 per order20 per executed order
Currency futures₹20 per order20 per executed order or 0.03%, whichever is lower
Currency options₹20 per order20 per executed order
Commodity futures₹20 per order20 per executed order or 0.03%, whichever is lower
Commodity options₹20 per order20 per executed order
ChargesICICIdirect (I-Secure Plan)Zerodha (Flat Brokerage Plan)
Minimum brokerage₹35 per tradeNone
Intraday and F&O brokerage0.03%0.03% or ₹20 per executed order, whichever is lower
Margin trading interest0.025% per dayN/A
Physical contact notes₹20Not applicable
Trade SMS alerts₹1 per SMSN/A
Call & trade charges₹50 per trade₹50 per executed order

Transaction Charges:

Equity delivery NSE0.00345%0.00325%
Equity delivery BSE0.003%0.00375%
Equity intraday NSE0.00345%0.00325%
Equity intraday BSE0.003%0.00375% (sell side)
Equity futures0.002%0.0019%
Equity options0.053% (on premium)0.0625% (on premium)
Currency futures NSE0.0009%0.0009%
Currency futures BSE0.00022%0.00025%
Currency options NSE0.035% (on premium)0.035% (on premium)
Currency options BSE0.001% (on premium)0.001% (on premium)
Commodity Group A0.0026%0.0026%

ICICI Direct vs Zerodha: Trading Plateforms

Both ICICI Direct and Zerodha offer trading platforms, namely ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App and Zerodha Kite Web, Kite Mobile for Android/iOS and Coin, respectively.

Both platforms are user-friendly and offer a variety of features to help you trade effectively. However, there are some key differences between the two platforms.


Pros❌ Cons
Wide range of features, including charting tools, technical indicators, and advanced order typesCan be slow and cumbersome to use
Ability to trade across multiple asset classes, including May be difficult to navigate for new users
equity, derivatives, currency, and mutual funds
Access to research reports and other market data
Secure and reliable platform

Zerodha Kite Web and Kite Mobile:

Pros:❌ Cons:
Simple and intuitive interfaceMay not have all the features of ICICIdirect.com
Fast and responsiveMay not be as suitable for experienced traders who need more advanced tools
Wide range of features, including charting tools, technical indicators, and algorithmic trading
Access to market data and news
Mobile app is available for Android and iOS

Ultimately, the best trading platform for you will depend on your individual needs and preferences. If you are a new trader, you may prefer the simplicity of Kite Web or Kite Mobile. If you are an experienced trader who needs more advanced features, you may prefer ICICIdirect.com.

FeatureICICIdirect.comKite Web (Zerodha)Kite Mobile(Zerodha)
FeaturesWide rangeWide rangeLimited
Mobile appYesNoYes
Best forExperienced tradersNew tradersNew traders

ICICI Direct vs Zerodha: Regulatory

Both ICICI Direct and Zerodha are registered with the Securities and Exchange Board of India (SEBI) and are compliant with all applicable regulations. They are also members of the National Stock Exchange of India (NSE) and the Bombay Stock Exchange (BSE).

Regulatory aspects of ICICI Direct vs Zerodha:

FeatureICICI DirectZerodha
Regulatory bodySEBISEBI
Exchange membershipsNSE, BSENSE, BSE, MCX, NCDEX
Investor Protection FundYesYes
Depository participantICICI BankCDSL

Both ICICI Direct and Zerodha are committed to providing a safe and secure trading environment for their clients. They have implemented robust risk management systems and employ stringent security measures to protect client data and assets.

ICICI Direct vs Zerodha App: Pros and Cons

ICICI Direct Market App Pros

  • Offers a 3-in-1 account for easy stock market investment
  • Wide range of investment options
  • Low bandwidth website for slow internet connections
  • GTC and off-market order placement
  • India’s No. 1 broker in terms of active clients and exchange volume
  • Safe, reliable, and technologically advanced
  • Simple flat fee brokerage across segments and exchanges
  • Free equity delivery trades
  • Flat Rs 20 per trade brokerage for all other segments
  • Excellent trading platforms available for free
  • Direct mutual fund investment
  • Good Till Triggered (GTT) orders
  • NRI trading account

Zerodha Trading App Pros

  • Simple flat fee brokerage across segments and exchanges
  • Free equity delivery trades
  • Flat Rs 20 per trade brokerage for all other segments
  • Excellent trading platforms available for free
  • Direct mutual fund investment
  • Good Till Triggered (GTT) orders
  • NRI trading account
  • Cons:

ICICI Direct App Cons

  • Highest brokerage in comparison to most retail brokers
  • High minimum brokerage of Rs 35 per trade or 2.5% of trade value
  • Poor website performance during peak trading hours
  • Trading terminal costs Rs 75 per month if brokerage paid in a month is less than Rs 750
  • Demat account mandatory
  • Call & trade costs extra Rs 50 per trade
  • No stock tips, research, or recommendations

Zerodha App Cons

  • No 3-in-1 account
  • No monthly unlimited trading plans
  • No AMC-free Demat account
  • No margin funding

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Which one is best, Zerodha or ICICI Direct?

The choice between ICICI Direct and Zerodha depends on your individual needs and trading style. If you prefer a full-service experience with personalized guidance and a wide range of investment options, ICICI Direct might be a suitable choice.

Can I transfer my shares from ICICI Direct to Zerodha?

Yes, you can transfer your shares from ICICI Direct to Zerodha through a process called ACATS (Automated Customer Account Transfer Service). This process is typically initiated by the new broker (in this case, Zerodha) and may involve some fees.

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