Alice Blue Broker Review 2024: is Alice Blue SEBI Registered?


Alice Blue Broker Review: Emerging from humble beginnings in Erode, Tamil Nadu, with only five employees and an MCX membership, Alice Blue embarked on its journey in December 2006. Establishing its base in Chennai, AliceBlue commenced operations in 2007 as a discount broker, catering to the growing needs of Indian investors. In 2017, the company’s headquarters were strategically shifted to Bangalore, a hub of technological prowess and financial innovation.

What is Alice Blue?

Today, Alice Blue stands tall as a trusted partner to over 5 lakh clients spread across 20 major cities in India. Its longstanding membership with prominent exchanges, including MCX, NSE, NCDEX, MCX-SX, BSE, and CDSL, underscores its commitment to providing a diverse range of trading opportunities.

As a pioneer in discount broking, AliceBlue empowers investors to navigate the intricacies of the financial markets with ease and efficiency. Its flagship Freedom 15 Brokerage Plan revolutionized the industry with its transparent and cost-effective pricing structure, charging a flat fee of ₹15 for Intraday and F&O Trading while offering FREE Equity, IPO, and Mutual Funds Investments.

AliceBlue’s unwavering pursuit of excellence is evident in its continuous evolution. With a team of 400 dedicated employees and a network of 12,000 partners, the company remains steadfast in its mission to become the country’s top stockbroker, earning the unwavering trust and admiration of its clients.

Alice Blue Vision

To be the Number 1 choice of Traders & Investors in India.

Alice Blue Broker’s Mission

To achieve A Million Derivative Traders by 2025 through Innovation and Technology.

Alice Blue Key Features

  • Ultra-low brokerage charges with the Freedom15 (F15) plan
  • User-friendly trading platforms for mobile, desktop, and web
  • Comprehensive suite of services, including equity, F&O, currency, and commodities trading
  • Extensive branch network and 1000+ partners for personalized service
  • Access to third-party trading tools for in-depth market analysis

Alice Blue Products

Alice Blue offers a comprehensive suite of products and services to cater to the diverse needs of traders and investors. Their offerings span across various segments, including equity, futures and options (F&O), currency, and commodities.

Here’s a detailed overview of AliceBlue’s key products:

Trading Platforms

Alice Blue provides a range of trading platforms to suit different trading styles and preferences. These platforms include:

ANT Mobi: A state-of-the-art mobile trading platform with advanced features and real-time market data.

ANT Web: A simple and user-friendly web-based trading platform.

ANT API: An API that allows traders to automate their trading strategies and build custom trading applications.

Brokerage Plans:

AliceBlue offers two main brokerage plans:

Freedom15: A flat-fee brokerage plan with a maximum charge of ₹15 per executed order. This plan is ideal for active traders who want to minimize their trading costs.

Freedom Plus: A plan that offers a combination of flat fees and volume discounts. This plan is suitable for traders who trade large volumes.

Research and Analytics

AliceBlue provides a range of research and analytics tools to help traders make informed trading decisions. These tools include:

Technical indicators: A comprehensive library of technical indicators that can be used to analyze price charts and identify trading opportunities.

Fundamental data: Access to fundamental data such as company financials, news, and analyst reports.

Market research reports: Regularly published market research reports that provide insights into current market trends and conditions.

Additional Services

AliceBlue also offers a variety of additional services, including:

Demat account: A demat account allows you to hold shares and other securities in electronic form.

Margin trading: Margin trading allows you to borrow money from your broker to amplify your trading returns.

IPO investing: Alice Blue provides a platform to invest in initial public offerings (IPOs).

Mutual fund investing: Alice Blue offers a wide range of mutual funds to choose from.

Alice Blue Charges 2024

Demat Account Charges

  • Account Opening: Rs 150

Transaction Charges

  • Buy: 0.04% of the transaction value (minimum Rs 20)
  • Sell: 0.04% of the transaction value (minimum Rs 20)

Annual Maintenance Charges (AMC)

  • Rs 400 per year

Additional Charges

  • Demat + Courier: Rs 10 per certificate + Rs 50 per request
  • Remat: Rs 30 per request + CDSL Fee + Rs 10 per 100 securities
  • Pledge Creation: 0.04% of the transaction value (minimum Rs 40)
  • Pledge Creation Confirmation: Rs 0
  • Pledge Invocation: 0.04% of the transaction value (minimum Rs 40)
  • Failed Transactions: No additional charges
  • Power of Attorney (PoA): Rs 150
  • Courier Charges: Rs 100 per request
  • Additional DIS Booklet: Rs 100 per booklet
Important Note: These charges are subject to change, so please refer to AliceBlue's official website for the most up-to-date information.

Alice Blue Brokerage Charges 2024

Alice Blue Brokerage Plan – Freedom15 (F15 Plan)

With the Freedom15 (F15) Plan, you pay a maximum of ₹ 15 for trading in any stock, currency, commodity, options, or futures on NSE, BSE, and MCX exchanges.

ExchangeSegmentBrokerage Charges
NSE, BSEEQ Intraday₹ 15 per executed order or 0.05%, whichever is lower
NSE, BSEEQ Delivery₹ 0
NSE, BSEFUT₹ 15 per executed order or 0.05%, whichever is lower
NSE, BSEOPTION₹ 15 per executed order
MCXFUT₹ 15 per executed order or 0.05%, whichever is lower
MCXOPTION₹ 15 per executed order
NSE, BSECURRENCY FUT₹ 15 per executed order or 0.05%, whichever is lower
NSE, BSECURRENCY OPT₹ 15 per executed order

Key Features of the Freedom15 (F15) Plan

  • Flat brokerage fee of ₹ 15 per executed order for all segments
  • No hidden charges or fees
  • Free equity delivery trades
  • Trade in stocks, currencies, commodities, options, and futures
  • Access to NSE, BSE, and MCX exchanges

Overall, the Freedom15 (F15) Plan is a cost-effective and transparent brokerage plan that is suitable for traders of all levels.

Alice Blue Margin (Leverage)

SegmentBrokerageNSE FUTURESNSE OptionsMCXCDS
Cover Order1X NSE FUTURES1X NSE FUTURESAs per premium1X MCXAs per margin
Bracket Order1X NSE FUTURES1X NSE FUTURESAs per premium1X MCXAs per margin

Alice Blue Demat Account Opening Process

Opening an Account with Alice Blue:

  1. Online Account Opening (Instant Paperless Account):
    • Visit Official Alice Blue’s Website and Click on “Open an Account”.
    • Fill in your details online (PAN, DoB, Aadhaar Number).
    • Validate information from KYC Database.
    • Provide your Bank Account details.
    • Upload scanned documents.
    • Pay account opening fee online.
    • E-Sign your forms using Aadhaar OTP verification.
    • Account is typically opened the same working day after manual verification.
  2. Visit Alice Blue Branch Offices:
    • Over 15 branches across major cities for in-person account opening.
  3. Request Account Opening Forms:
    • Call customer service to request forms.
    • Fill, sign, attach required documents, and send to Alice Blue office.

Documents Needed:

  • AADHAR Card
  • PAN Card with photo
  • Address Proof
  • Latest Bank Statement with IFSC/MICR Code
  • Canceled Cheque
  • Passport Size Photo (Note: Additional documents needed for trading in derivative segments.)

Check Account Opening Status:

  • Track online application on the website.
  • Call customer services or visit the branch for assistance.

Account Opening PDF Forms:

Closing an Account with Alice Blue:

Before closing, ensure:

  • No holdings in the demat account.
  • Close all open F&O positions.
  • Clear all dues with the broker.

Steps to Close:

  1. Download ‘Account Closure Form’ from the website.
  2. Print, fill, and sign the form.
  3. Attach a self-attested copy of your ledger.
  4. Attach any remaining DP slips.
  5. Send it to Alice Blue office or submit it to the nearest branch.
  6. Get a receipt if submitting at a branch.


  • Application processed within 3 days.
  • Balance funds transferred to the designated account.
  • Account closure intimation and final statement sent to the client.
  • Follow up if no confirmation in 15 days; contact customer support to check the status.

Alce Blue Trading Plateforms

  1. Advisorymandi:
    • Description: A user-friendly app where you can compare, select, and follow top market experts for trading advice.
    • Pricing: Just Rs 499!
  2. Alice Algo:
    • Description: Web and app-based Algo Trading tool making trading smarter and simpler.
    • Pricing: Subscription Based for your convenience.
  3. ANT IQ:
    • Description: A cool platform to build your trading strategy using Fibonacci, indicators, and patterns.
    • Pricing: Lifetime Free because we like keeping things simple.
  4. Alice Blue Mutual Funds:
    • Description: An online space to buy mutual funds directly at zero brokerage and fees, exclusively for AliceBlue Clients.
    • Pricing: Zero for Aliceblue Clients only, because why not!
  5. Sensibull:
    • Description: Your go-to Options Strategy Builder & Trading platform, offering Lite at Rs 600 pm and Pro at Rs 950 pm.
  6. Smallcase:
    • Description: Explore pre-built portfolios created around trading themes or ideas.
    • Pricing: Get started with just Rs 100 for a smallcase (Buy).
  7. TickerTape:
    • Description: A cool tool to discover and analyze stocks.
    • Pricing: Absolutely Free, because who doesn’t love freebies?

And guess what? Alice Blue loves helping you learn too! Access Trade School, our online resource for mastering investment concepts and trading skills. Because learning should be as easy as trading!

Alice Blue Key Facts

  • Alice Blue has been providing full-service brokerage services since 2006, making them a trusted and experienced broker.
  • Alice Blue has won numerous awards, including the Gem of India, Highest Volume Generator (MCX), Best Brokerage House – Energy, and Best Investment Company in Southern India.
  • Alice Blue is a registered member of SEBI, BSE, NSE, MXC, and CDSL.
  • Alice Blue offers a simple flat fee brokerage plan called F15.
  • Alice Blue charges a flat fee of Rs 15 per executed order brokerage.
  • Alice Blue does not charge any fees for using its trading software.
  • Alice Blue uses TradeLab’s as front-end for trading software and Omnesys for the backend.
  • Alice Blue has a strong presence in Southern India, especially in Tamil Nadu, Kerala, and Karnataka.
  • Alice Blue offers paperless instant account opening.

Alice Blue Customer Care Number

The Alice Blue customer support details, contact information, and other relevant information are as follows:

Customer Support:

  • Operational Hours: 09:00 – 18:00, Monday – Saturday
  • Contact Numbers: 08035215000, 08045490850
  • Email for Account Opening Support: [email protected]

Raise A Ticket:

  • Call & Trade Operational Hours: 08:30 – 23:59, Monday – Friday
  • Call & Trade Contact Numbers: 08035215055, 08045490855

Account Opening Support:

  • Operational Hours: 09:00 – 18:00, Monday – Saturday
  • Contact Numbers: 08045366888, 08045412000
  • Email: [email protected]

Conclusion: Alice Blue Broker Review 2023

AliceBlue is a great choice for traders and investors who want a cheap, easy-to-use, and feature-rich trading experience. It offers a flat fee of ₹15 per executed order, a powerful trading platform, and a variety of research tools.

Alice Blue Pros and Cons


  • Free Equity Delivery trading in Freedom (F15) plan; max Rs 15 for other segments.
  • No minimum brokerage, commitment, or prepaid plans.
  • Established since 2006, using Omnesys NEST PLUS for robust trading.
  • Free ANT Trading Software, access to 3rd party tools.
  • Advanced order types (Bracket & Cover Orders) available.
  • Trading at BSE, NSE, and MCX.
  • Paperless Instant Account Opening with eKYC.
  • Free daily market report and after-hours orders.


  • No full-service brokerage or unlimited plans.
  • No online IPO, NCD, or Corporate bonds.
  • Broker-assisted trades at Rs 20 extra per executed order.
  • Good Till Cancelled (GTC) Orders not available.

Related Articles:

About Alice Blue CEO


Sidhavelayutham, an Indian Institute of Finance MBF holder, serves as the Co-founder and Director of AliceBlue. Leading the business, he directs his efforts towards risk management, operations, and product development. He has introduced the concept of professionally marketing broking services at AliceBlue and is actively engaged in discovering innovative approaches to incorporate the latest technology for business enhancement.

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Q. Is Alice Blue trading Broker good?

AliceBlue is a reputable discount stockbroker with a strong track record of customer satisfaction. They offer a competitive brokerage plan, a user-friendly trading platform, and a wide range of research and analytics tools. They are also a registered member of SEBI, BSE, NSE, MXC, and CDSL.

Q. What is TOTP in Alice Blue?

TOTP (Time-Based One-Time Password) is a security feature that is used to protect AliceBlue accounts from unauthorized access. TOTP generates a unique password every 30 seconds that is used to verify the identity of the user when logging in or performing other sensitive actions.

Q. Who is the owner of Alice Blue?

Alice Blue is owned by his Founder & CEO, Sidhavelayutham Mohan.

Q. Is alice blue sebi registered?

Yes, Alice Blue is a SEBI registered stock broker. It has been registered with SEBI since 2006 and is a member of the NSE, BSE, MCX, and CDSL.

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